Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry. Many companies choose not to allocate the time and resources towards content creation, and in doing so they often fall short of their marketing goals.
Why does good content matter to your company? Here are 10 reasons you should consider adding content marketing to your marketing mix.
- Customers trust you more
- Makes you look like an expert
- You can build a library of content
- Helps SEO
- Attracts new viewers
- Supplement to inbound marketing
- Establishes your brand
- Can increase market share
- Helps inbound lead sourcing
- Drives web views
Source: Forbes magazine