Month: May 2018

Content not only reinforces your company’s message and demonstrates your expertise to current and potential clients but it can also deliver additional benefits. Find out four benefits your company can realize by adding content marketing to your plans.

Here are four hidden benefits of content marketing that can be overlooked in the marketing process but that can add immense value to the company and its internal relationships.

1. Content can give you a recruiting edge
2. Content can help boost company morale
3. Content opens up lines of communication
4. Content fosters trust

Source: Content Marketing Institute

Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry. Many companies choose not to allocate the time and resources towards content creation, and in doing so they often fall short of their marketing goals.

Why does good content matter to your company? Here are 10 reasons you should consider adding content marketing to your marketing mix.

1. Customers trust you more
2. Makes you look like an expert
3. You can build a library of content
4. Helps SEO
5. Attracts new viewers
6. Supplement to inbound marketing
7. Establishes your brand
8. Can increase market share
9. Helps inbound lead sourcing
10. Drives web views

Source: Forbes magazine